A logo is the face of a business. The logo forms the first touchpoint experience with the consumer who is new to your brand. It makes the first impression to your audience. If opportunity knocks but only once, that makes…
PIRRJune 17, 2015
A brand is represented by its name, which is in turn, characterised by symbols. To better understand what is a brand, do read this together with our preceding article that addresses branding through the typical brand model. Brand symbols can be: 1.…
PIRRJune 10, 2015
Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling.
Retailers in the marketplace! Is your business confined by the catchment area of your store’s location? How do you extend its reach? You can do it for FREE, simply by putting your business location on Google Maps. Despite alternatives like…
PIRRJune 3, 2015
Effective communication is a three-step process. Visual communication or graphic design is the discipline that makes effective communication possible. How often do we ignore advertisements or marketing collaterals? How fast do we skim through information? We are exposed to communications and in…
PIRRMay 27, 2015