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Good design doesn't date. Bad design does.

Paul Rand
08 web design responsive design is the futureWeb Design

Web Design: Responsive Web Design Is The Future.

Have you ever monitored and studied the analytics of your company website? Chances are, you'll notice there is an increasing trend in users reaching your website through their mobile phones and tablets. This is especially so for Business-to-Consumer (B2C) businesses in…
June 24, 2015

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Ivan Chermayeff
07 logo design what does your logo sayLogo Design

Logo Design: What Does Your Logo Say?

A logo is the face of a business. The logo forms the first touchpoint experience with the consumer who is new to your brand. It makes the first impression to your audience. If opportunity knocks but only once, that makes…
June 17, 2015

Colour does not add a pleasant quality to design - it reinforces it.

Pierre Bonnard
06 branding what is in your nameBranding

Branding: What’s In Your Name?

A brand is represented by its name, which is in turn, characterised by symbols. To better understand what is a brand, do read this together with our preceding article that addresses branding through the typical brand model. Brand symbols can be: 1.…
June 10, 2015

Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling.

Peter Zumthor
05 communications locate your businessCommunications

Communications: Locate Your Business.

Retailers in the marketplace! Is your business confined by the catchment area of your store’s location? How do you extend its reach? You can do it for FREE, simply by putting your business location on Google Maps. Despite alternatives like…
June 3, 2015

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Thomas J. Watson
04 graphic design stop look and respondGraphic Design

Graphic Design: Stop, Look & Respond.

Effective communication is a three-step process. Visual communication or graphic design is the discipline that makes effective communication possible. How often do we ignore advertisements or marketing collaterals? How fast do we skim through information? We are exposed to communications and in…
May 27, 2015