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Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours.

George Santayana

Delay always breeds danger; and to protract a great design is often to ruin it.

Miguel de Cervantes
11 branding top of mind awarenessBranding

Branding: Top-Of-Mind Awareness?

The bottom line of branding is to achieve Top-Of-Mind Awareness (TOMA) for your business. It simply means to position your brand or specific product and have it occupy the topmost position of customers’ minds when they think of your industry.…
July 15, 2015

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Paul Rand
10 communications link up your communicationsCommunications

Communications: Link Up Your Communications.

The success of your business communications depends on how effectively you have used the different platforms and how well you have linked them up. Business communication is the sharing of information between people within an organisation and how a company shares information…
July 8, 2015

It is only after years of preparation that the young artist should touch colour - not colour used descriptively, that is, but as a means of personal expression.

Henri Matisse
09 graphic design great copywriting is importantGraphic Design

Graphic Design: Great Copywriting is Important.

Copywriting is an important aspect in design communication. Regrettably, copywriting gets overlooked in most marketing collaterals that we encounter. The neglect of good copywriting will often cause the finished marketing collateral to suffer as much or more that a poor design. On the other…
July 1, 2015