There are many different types of logos and choosing a suitable logo design for your business can be a tough decision. Would you use a word or a symbol to make up your logo? Which type of logo is beneficial for your…
PIRRJuly 22, 2015
The bottom line of branding is to achieve Top-Of-Mind Awareness (TOMA) for your business. It simply means to position your brand or specific product and have it occupy the topmost position of customers’ minds when they think of your industry.…
PIRRJuly 15, 2015
The success of your business communications depends on how effectively you have used the different platforms and how well you have linked them up. Business communication is the sharing of information between people within an organisation and how a company shares information…
PIRRJuly 8, 2015
Flyers, leaflets and postcards are a low-cost form for mass marketing and even direct marketing. Mass marketing is a market coverage strategy where the business chooses to ignore the market segment differences and is bent on presenting the entire market with…
PIRRJuly 7, 2015
Copywriting is an important aspect in design communication. Regrettably, copywriting gets overlooked in most marketing collaterals that we encounter. The neglect of good copywriting will often cause the finished marketing collateral to suffer as much or more that a poor design. On the other…
PIRRJuly 1, 2015