A good logo design is when the price of the consultancy, the fee for the creative services and the expertise were worth it.

Before we embark on designing the logos, we’ll run you through a comprehensive questionnaire via online means and seek all the necessary information from you. All information provided by you will constitute the design brief.

A design concept is a symbol or mark, uniquely designed and created by our logo designers to identify your organisation, company, programme, event and even yourself. It is our visual solution to your need for an identifiable symbol after considering all the information you’ve provided. It’s therefore important to be accurate and thoughtful with the design brief.

Upon provided with the initial design concepts (or revised logos), you’ll have a specified number of days to provide your feedback. Once all your comments, ideas and questions are consolidated and we provide a new version of logo, that’s the end of that round of design revision.

More often than not, a logo in Full Colour is insufficient for businesses. As your business grows, your logo will likely to appear on various media including emails, printed labels, stationery, website, apparel and publicity ads. Having the logo in colour variants like Greyscale, Black and White will allow a proper presentation of your brand. You require a Greyscale logo if you’re printing a greyscale ad. You’ll need a White logo if the Full Colour doesn’t sit well on a coloured background image. Predefined logo colour variations ensure a consistent identity for your brand.

A logo can exist in 3 colour modes, namely Pantone, CMYK and RGB. It facilitates the use of your logo on various media. A logo in Pantone colours is needed if you’re making spot colour printing where colour accuracy is critical. A logo in CMYK mode facilitates 4 colour process printing and the RGB mode is meant for onscreen applications. Predefined colour modes eliminate inconsistent colour conversions by different business vendors and see to an undeviating portrayal for your brand.

Different file formats facilitate the use of your logo across a wide choice of applications and programmes. Designers and vendors prefer vector files (e.g. EPS and AI) when they work. Vector graphics can be enlarged to infinite sizes without pixelating or blurring. But you’ll require design softwares like Adobe Photoshop or Adobe Illustrator to use these files. Raster file formats (e.g. GIF, PNG, JPG and TIFF) are meant for layman’s use. Raster images will pixelate and blur when enlarged. You can open raster files with applications like Microsoft Word or Microsoft PowerPoint.

A design rationale is our logo designer’s principle or philosophy towards creating your logo. It explains the hidden meanings behind the logo design concepts and describes the purposes of visual signs (e.g. shape, style, colour). It clarifies the designer’s original intent for your logo and your brand.

The 4-paged guide is a document that governs the key aspects for using your logo. It includes the (a) Design Rationale, (b) Approved Colour Variations, (c) Brand Colours, and (d) Maximum & Minimum Allowable Sizes for your logo. The guide ensures proper usage of your logo and reinforces a congruent brand identity.

The logo artwork will be provided in Pantone (Spot), CMYK (Processed) and RGB colours.

The logo artwork will be provided in Adobe Illustrator (AI), Encapsulated Postscript (EPS), Portable Network Graphic (PNG) and Joint Photographic Experts Group (JPG) file formats.

The prices are not subjected to Goods and Services Tax (GST). They are nett and there won’t be any hidden costs whatsoever.

No, the rates are fixed and non-negotiable. We believe our logo design price packages are of the best value. Understand our worth by checking out our logo design portfolio!

You may choose to procure additional rounds of design revision until you arrive at the satisfactory logo. Every round of design revision is chargeable at S$25.

Yes, we serve customers outside Singapore, wherever you may be. As long as you fancy what we’ve done and you’d like a logo design from us, we’re a match!