Branding

To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand.…

While designers are concerned about the various colour modes in graphic design, brand stewards are looking for ways to use colours to reinforce their brand. Colour is one of the key elements when creating a brand. We have business owners or…

The bottom line of branding is to achieve Top-Of-Mind Awareness (TOMA) for your business. It simply means to position your brand or specific product and have it occupy the topmost position of customers’ minds when they think of your industry.…

A brand is represented by its name, which is in turn, characterised by symbols. To better understand what is a brand, do read this together with our preceding article that addresses branding through the typical brand model. Brand symbols can be: 1.…

The marketplace is full of brands. A brand is more than a name or symbol. It is at least two things: a name and a perception of what the name means. A brand is also a sign which comprise a signifier and…

Branding is an important marketing aspect of a business, whether you are a Business-to-Business, Business-to-Consumer, small startup or large corporate company in Singapore. What exactly is branding? Branding is a big word. To super-simply it, branding is any effort or program…