Graphic Design

Sustainable graphic design is not about using a dominant colour palette of luscious green. It is not about decorating a visual with leaves and symbols that suggest eco-friendliness. Sustainable graphic design is a thoughtful methodology that benefits the society, economy and…

Text and images are the fundamental elements that make up graphic design or visual communication. Copywriting and typography are two important disciplines that determine the communication value of textual elements on your visual piece. Copywriting is the art and science of writing copy,…

"Do Good Design." The title of the book was thought-provoking. We've read much on how to do good designs. But it's a first on doing good with designs. How does a graphic designer make good designs that do good? "Do Good -…

There is much to colour theories in design. There is the colour wheel, the components of a colour, psychological properties of colours and much more. Knowing and understanding the colour modes will make a good start. As designers, we encounter two primary…

An image is worth a thousand words. Does this hold some truth or is it sheer myth? Images and copywriting are inseparable in design communication. The effective use of these two components in design will result in powerful visuals that bring enormous impact to your…

Copywriting is an important aspect in design communication. Regrettably, copywriting gets overlooked in most marketing collaterals that we encounter. The neglect of good copywriting will often cause the finished marketing collateral to suffer as much or more that a poor design. On the other…