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What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

Mitchell Kapor

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.

Charles Eames
what is brandingBranding

What is Branding?

Branding is an important marketing aspect of a business, whether you are a Business-to-Business, Business-to-Consumer, small startup or large corporate company in Singapore. What exactly is branding? Branding is a big word. To super-simply it, branding is any effort or program…
March 30, 2015

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams
what is logo designLogo Design

What is Logo Design?

A logo (abbreviation of logotype) is a graphic mark, emblem or symbol to represent commercial enterprises, organisations and even individuals to aid and promote instant public recognition. In branding, the foundation of a brand is the logo. A logo is a graphic…
March 28, 2015

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Walt Disney

A good designer must rely on experience, on precise, logic thinking; and on pedantic exactness. No magic will do.

Niklaus Wirth
graphic design vs advertisingGraphic Design

Differences Between Graphic Design and Advertising

It is sometimes hard to differentiate between graphic design and advertising. Both trades specialise in managing visual communication for their clients. What separates the two disciplines is just a very fine line. Graphic design and advertising share many principles, theories…
March 12, 2015