PIRR, Author at PIRR - Creative Agency (Branding & Graphic Design) in Singapore

Graphic Design: Great Copywriting is Important.

Copywriting is an important aspect in design communication. Regrettably, copywriting gets overlooked in most marketing collaterals that we encounter. The neglect of good copywriting will often cause the finished marketing collateral to suffer as much or more that a poor design. On the other…

PIRRJuly 1, 2015

Good design doesn't date. Bad design does.

Paul Rand

Web Design

Web Design: Responsive Web Design Is The Future.

Have you ever monitored and studied the analytics of your company website? Chances are, you'll notice there is an increasing trend in users reaching your website through their mobile phones and tablets. This is especially so for Business-to-Consumer (B2C) businesses in…

PIRRJune 24, 2015

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Ivan Chermayeff

Logo Design

Logo Design: What Does Your Logo Say?

A logo is the face of a business. The logo forms the first touchpoint experience with the consumer who is new to your brand. It makes the first impression to your audience. If opportunity knocks but only once, that makes…

PIRRJune 17, 2015

Colour does not add a pleasant quality to design - it reinforces it.

Pierre Bonnard

Branding

Branding: What’s In Your Name?

A brand is represented by its name, which is in turn, characterised by symbols. To better understand what is a brand, do read this together with our preceding article that addresses branding through the typical brand model. Brand symbols can be: 1.…

PIRRJune 10, 2015

Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling.

Peter Zumthor

Communications

Communications: Locate Your Business.

Retailers in the marketplace! Is your business confined by the catchment area of your store’s location? How do you extend its reach? You can do it for FREE, simply by putting your business location on Google Maps. Despite alternatives like…

PIRRJune 3, 2015

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Thomas J. Watson