PIRR, Author at PIRR - Creative Agency (Branding & Graphic Design) in Singapore

Branding Graphic Design Logo Design Web Design

How Much Do You Charge For Designing This?

"How much do you charge for designing this?" This is probably the most common line you'd hear when a prospect contacts a designer or design agency for a project such as branding, logo design, website design or graphic design. As a graphic…

PIRRJuly 28, 2015

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours.

George Santayana

Branding Graphic Design Logo Design Web Design

The Design Pricing Formulas

Graphic designers or design agencies have different ways of arriving at their design price quotes. There are three basic formulas for calculating design pricing. These formulas can be applied across design projects such as branding, logo design, web design and graphic design.…

PIRRJuly 23, 2015

Logo Design

Logo Design: Which Is Better? The Word Or Symbol?

There are many different types of logos and choosing a suitable logo design for your business can be a tough decision. Would you use a word or a symbol to make up your logo? Which type of logo is beneficial for your…

PIRRJuly 22, 2015

Delay always breeds danger; and to protract a great design is often to ruin it.

Miguel de Cervantes

Branding

Branding: Top-Of-Mind Awareness?

The bottom line of branding is to achieve Top-Of-Mind Awareness (TOMA) for your business. It simply means to position your brand or specific product and have it occupy the topmost position of customers’ minds when they think of your industry.…

PIRRJuly 15, 2015

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Paul Rand

Communications

Communications: Link Up Your Communications.

The success of your business communications depends on how effectively you have used the different platforms and how well you have linked them up. Business communication is the sharing of information between people within an organisation and how a company shares information…

PIRRJuly 8, 2015

marketing with flyers leaflets postcards

Graphic Design Marketing

Marketing With Flyers, Leaflets And Postcards

Flyers, leaflets and postcards are a low-cost form for mass marketing and even direct marketing. Mass marketing is a market coverage strategy where the business chooses to ignore the market segment differences and is bent on presenting the entire market with…

PIRRJuly 7, 2015

It is only after years of preparation that the young artist should touch colour - not colour used descriptively, that is, but as a means of personal expression.

Henri Matisse