A logo (abbreviation of logotype) is a graphic mark, emblem or symbol to represent commercial enterprises, organisations and even individuals to aid and promote instant public recognition. In branding, the foundation of a brand is the logo. A logo is a graphic…
PIRRMarch 28, 2015
You must have seen and heard so much hype on SG50 celebrations by now. Is SG50 a brand for celebrating Singapore's 50 years of independence or is there more to it? The SG50 brand identity is created to facilitate publicity…
PIRRMarch 26, 2015
Point, line and plane are the elementary units of graphic design. If you were to deconstruct a design or a communication workpiece, these are the basic units you'll find. Point, line and plane are the constituent parts of the graphic…
PIRRMarch 16, 2015
It is sometimes hard to differentiate between graphic design and advertising. Both trades specialise in managing visual communication for their clients. What separates the two disciplines is just a very fine line. Graphic design and advertising share many principles, theories…
PIRRMarch 12, 2015