Going through our complete compilation of NDP logos and slogans will evoke the unforgettable memories and scenes of the past Singapore National Day Parades you’ve celebrated. How many of these logos would you remember?
NDP logos and slogans are an important part of event identity for Singapore’s National Day Parade. It associates all publicity collaterals to the joyous event. You can’t connect a poster to the National Day Parade without an identifiable NDP logo; you wouldn’t associate a goodie bag item to the National Day Parade without a label that carries the recognisable NDP logo. An NDP logo is a key visual device used for event branding. It promotes instant public recognition.
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1. NDP 2018 Theme (Slogan)
The theme “We Are Singapore”, celebrates our people, salutes our nation and honours our home. It is a pledge of unity and togetherness amid our diverse cultures. The word “We” emphasises the collective, where regardless of our origins and locations, Singapore is our way of life and will always be our home.
The theme “We Are Singapore” defines the Singapore Spirit, invoking the strength and resilience which built Singapore and empower Singaporeans to conquer future challenges and adversities as one. It reminds us to jointly shape Singapore’s future and be responsible for it.
2. NDP 2018 Logo (Design Synopsis)
The NDP 2018 logo ties together the idea of the individual, and of many individuals uniting together and proclaiming that “We Are Singapore”. The logo is a typographic design of the theme itself.
“I” and the Crescent. The “I” represents the importance of individual aspirations and actions in shaping Singapore’s future. The Crescent sits atop the “I”, symbolising a young nation on the ascendant and representing the aspirations of individuals who have allowed Singapore to rise. We must each see Singapore’s future as our individual responsibility, and it will be the aspirations of our youth that will ensure Singapore continues to rise.
Singapore and Our Flag. The “I” forms part of “Singapore”, without which there could not be a Singapore. This part of the logo is a tribute to the Nation as our home, where “I” belong. It is specially designed to house all the elements of our National Flag and reminds us to hold fast to the values that have made us successful, represented by the five stars and a crescent in a familiar red and white.
A Collective Voice. “We Are Singapore” sits within a bold speech bubble, symbolising our strength as a people when we come together – resilient with many voices uniting as one. It is our collective commitment to our country and its future.
3. When was the First NDP Logo Designed?
The very first NDP logo was created in 1998 and the logo slogan was “Our Singapore, Our Future.” The introduction of the first NDP logo as an event or brand identity, brought about the trend and need for subsequent logos to be designed to complement the foundation themes of the parades. Slogans and taglines are appended to the logo designs to communicate the parade theme with clarity.
4. Complete Compilation of Singapore National Day Parade (NDP) Logos and Slogans
The NDP logos use different types of logo design formats. You’ll see iconic symbols, illustrative symbols, wordmarks, combination marks and whatnot, making up the entire collection of NDP logos.