This year’s National Day Parade (NDP) 2020 logo will be a memorable one for Singapore. With the uncertainties that Covid-19 brings to the nation, Singapore is rallying for the people to stay united and emerge stronger from the crisis. And yes, this year NDP is still on. But we’ll be celebrating it differently.
NDP logos and slogans are an important part of event identity for Singapore’s National Day Parade. It associates all publicity collaterals to the joyous event. You can’t connect a poster to the National Day Parade without an identifiable NDP logo; you wouldn’t associate a goodie bag item to the National Day Parade without a label that carries the recognisable NDP logo. An NDP logo is a key visual device used for event branding. It promotes instant public recognition.
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1. NDP 2020 Theme (Slogan)
The theme “Together, A Stronger Singapore” is a rallying call to Singaporeans to play our part to push forward and determine Singapore’s future, despite the difficulties and crises. “Together” refers to Singaporeans uniting as one people, brought closer in bonds of compassion and kindness. “A Stronger Singapore” signifies our determination to emerge from the crisis stronger as a nation, with our best days ahead of us.
2. NDP 2020 Logo (Design Synopsis)
The NDP2020 logo captures the dualities of compassion and conviction. The heart represents Compassion, a heart for the nation, a heart for one another, a fellow Singaporean. The fist signifies Conviction, pledging as one united people to build a better future together. The red-purple colour gradient shows us transiting with optimism and passion into an inspiring future.
3. When was the First NDP Logo Designed?
The very first NDP logo was created in 1998 and the logo slogan was “Our Singapore, Our Future.” The introduction of the first NDP logo as an event or brand identity, brought about the trend and need for subsequent logos to be designed to complement the foundation themes of the parades. Slogans and taglines are appended to the logo designs to communicate the parade theme with clarity.
4. Complete Compilation of Singapore National Day Parade (NDP) Logos and Slogans
The NDP logos use different types of logo design formats. You’ll see iconic symbols, illustrative symbols, wordmarks, combination marks and whatnot, making up the entire collection of NDP logos.