This year’s National Day Parade (NDP) 2021 logo will be a memorable one for Singapore. Singapore is rallying for the people to call on Our Singapore Spirit – Spirit of Unity and Spirit of Resilience. And yes, this year NDP is still on. But we’ll be celebrating it differently.
NDP logos and slogans are an important part of event identity for Singapore’s National Day Parade. It associates all publicity collaterals to the joyous event. You can’t connect a poster to the National Day Parade without an identifiable NDP logo; you wouldn’t associate a goodie bag item to the National Day Parade without a label that carries the recognisable NDP logo. An NDP logo is a key visual device used for event branding. It promotes instant public recognition.
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1. NDP 2021 Theme (Slogan)
The NDP 2021 theme is “Together, Our Singapore Spirit“. “Together” brings to mind our shared Singapore identity and Singaporeans coming together as one united people. “Our Singapore Spirit” exhorts Singaporeans to draw new strength from our “can-do” spirit amid challenging circumstances from Covid-19 and potential disruptions in the new decade. We look to reinvigorating the Singapore Spirit, encouraging Singaporeans to embrace a “dare-to-try” attitude and reinvent to overcome our natural and geographical constraints.
2. NDP 2021 Logo (Design Synopsis)
The NDP 2021 logo is a symbol of the Lion’s Courage.
“The lion head logo represents our nation’s strength of will and unity. The five bold strokes of the logo symbolise the ideals depicted in the five stars of our National Flag: Democracy, Peace, Progress, Justice and Equality. These form the core of our Singaporean identity. The number “56” is embedded in the logo design, to recognise our 56th year of independence.
The NDP 2021 Logo is inspired by the Lion Head Symbol, which was introduced in 1986 to express loyalty and commitment to the nation. We hope that the lion’s courage and strength will spur our nation on as we overcome COVID-19, progress into the new normal, and build our shared future together as one united people. This is what it means to come together and demonstrate our Singapore Spirit.
The NDP 2021 Logo was conceptualised by Nanyang Polytechnic student Tan Yun Xin, and further developed into the brand direction and identity by BLACK Design Pte Ltd.”
3. When was the First NDP Logo Designed?
The very first NDP logo was created in 1998 and the logo slogan was “Our Singapore, Our Future.” The introduction of the first NDP logo as an event or brand identity, brought about the trend and need for subsequent logos to be designed to complement the foundation themes of the parades. Slogans and taglines are appended to the logo designs to communicate the parade theme with clarity.
4. Complete Compilation of Singapore National Day Parade (NDP) Logos and Slogans
The NDP logos use different types of logo design formats. You’ll see iconic symbols, illustrative symbols, wordmarks, combination marks and whatnot, making up the entire collection of NDP logos.