Graphic Design

Effective communication is a three-step process. Visual communication or graphic design is the discipline that makes effective communication possible. How often do we ignore advertisements or marketing collaterals? How fast do we skim through information? We are exposed to communications and in…

Point, line and plane are the elementary units of graphic design. If you were to deconstruct a design or a communication workpiece, these are the basic units you'll find. Point, line and plane are the constituent parts of the graphic…

It is sometimes hard to differentiate between graphic design and advertising. Both trades specialise in managing visual communication for their clients. What separates the two disciplines is just a very fine line. Graphic design and advertising share many principles, theories…

What exactly is graphic design? Graphic design is the art or skill of combining text, symbols and images in any visual communication mediums to represent ideas and messages. Graphic design is a subset of visual communication and communication design. Graphic designers are…