
Have you ever seen business websites that have a blog section and a great deal of written articles that are pertaining to their trade? Why are these brands spending so much resources to create these articles? Surely they have other better…
PIRROctober 7, 2015

So, you've just got your business logo designed and you're wondering whether it's worth the effort to turn it into a registered trademark. How does a registered trademark benefit your company? What do the "TM" and "®" symbols mean? Much queries it…
PIRRSeptember 30, 2015

To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand.…
PIRRSeptember 23, 2015