In my opinion, no single design is apt to be optimal for everyone.

Donald Norman
22 logo design registering a business trademarkLogo Design

Logo Design: Registering A Business Trademark.

So, you've just got your business logo designed and you're wondering whether it's worth the effort to turn it into a registered trademark. How does a registered trademark benefit your company? What do the "TM" and "®" symbols mean? Much queries it…
September 30, 2015
21 branding manage brand perceptionsBranding

Branding: Manage Brand Perceptions!

To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand.…
September 23, 2015

The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence.

Olivier Theyskens

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

James Randolph Adams

Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next.

Tyra Banks

Design is people.

Jane Jacobs

All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations.

Henry Petroski

Accessible design is good design.

Steve Ballmer

Good design is good business.

Ian Schrager