In my opinion, no single design is apt to be optimal for everyone.

Donald Norman
21 branding manage brand perceptions

Branding: Manage Brand Perceptions!

By Branding
To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand....
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The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence.

Olivier Theyskens

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

James Randolph Adams

Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next.

Tyra Banks

Design is people.

Jane Jacobs

All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations.

Henry Petroski

Accessible design is good design.

Steve Ballmer

Good design is good business.

Ian Schrager