Web Design: Content Marketing Is The New SEO.
Have you ever seen business websites that have a blog section and a great deal of written articles that are pertaining to their trade? Why are these brands spending so much resources to create these articles? Surely they have other better…
Logo Design: Registering A Business Trademark.
So, you've just got your business logo designed and you're wondering whether it's worth the effort to turn it into a registered trademark. How does a registered trademark benefit your company? What do the "TM" and "®" symbols mean? Much queries it…
PIRRSeptember 30, 2015
Branding: Manage Brand Perceptions!
To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand.…
PIRRSeptember 23, 2015