Delay always breeds danger; and to protract a great design is often to ruin it.
Miguel de Cervantes
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Paul Rand
It is only after years of preparation that the young artist should touch colour - not colour used descriptively, that is, but as a means of personal expression.
Henri Matisse
Good design doesn't date. Bad design does.
Paul Rand
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Ivan Chermayeff
Colour does not add a pleasant quality to design - it reinforces it.
Pierre Bonnard
Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling.
Peter Zumthor
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Thomas J. Watson
Good design is good business.
Thomas J. Watson
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
