I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.
Design is not for philosophy it's for life.
Good design doesn't date.
I think it's really important to design things with a kind of personality.
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.
Designs of purely arbitrary nature cannot be expected to last long.
I'm not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it's on my walk to work, or sitting in the subway and seeing something random or out of context.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours.