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Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next.
All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations.
Accessible design is good design.
Good design is good business.
About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs.
I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.