So, you've just got your business logo designed and you're wondering whether it's worth the effort to turn it into a registered trademark. How does a registered trademark benefit your company? What do the "TM" and "®" symbols mean? Much queries it...
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To understand what is a brand perception, one has to know the meaning of perception. A perception is the way in which something is regarded, understood, or interpreted. In branding, a brand perception is the audience’s impression towards the brand....
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