Small Business Logo Design for TennisPAL

A Familiar Insignia

A logo was designed for TennisPAL, a small business startup in Singapore. The logo design is a combination mark where the symbol seeks to represent the cropped corner of a tennis court; it is a visual that is familiar to those who know the game. This square symbol is an abstract manifestation that exhibits the initials of ‘Play And Learn,’ the unique selling point of TennisPAL. The brand name is italicised to exhibit dynamism and portray strength.

THE BRAND STORY

The square was exactly 3 feet on all sides. The court maker carefully removed the corner piece of the court for his keepsake. Those who had been to the baseline, knew this piece. For on this same baseline, they played and learned this game.