Establishing Ground Rules
A brandmark manual or corporate identity manual which states the brandmark guidelines, was created for TennisPAL. The manual is a substantial guide that establishes the proper usage of the logo and ensures that it is correctly represented in future communication collaterals. Laying the foundations right are important. The correct use of the logo as a symbol to represent the name will build towards the brand. Improper use of the logo will confuse the audience and misrepresent the brand.