Play And Learn
A website was designed for TennisPAL, a small business startup in Singapore. The coaching philosophy, ‘Play And Learn (PAL)’, becomes TennisPAL’s unique selling point (USP). The USP echoes throughout the website, for a consistent, single minded message. The Content Management System makes any updates on the website a breeze. The website contains features like Photo Gallery, News & Events Blog and Testimonials Page. The employment of information design within the webpage strengthens brand identity and ensures that complex content are communicated with clarity and efficiency.