Work . Life . Perform
The startup brand design for DNA3, is a combination mark formed by a symbol and the brand name. The logo is complemented with the slogan, ‘Work.Life.Perform,’ which reveals the esteemed brand values of DNA3. The iconic symbol comprises three signs, representing atoms and correlates to the three brand values. Yellow is an energetic colour and it associates joy and youth. Black and brown are formal colours and associates stability and professionalism. DNA3 is a medical supplies brand.