Work . Life . Perform
The startup brand design for DNA3 is a combination mark formed by a symbol and the brand name. The slogan “Work . Life . Perform” complements the logo, which reveals DNA3’s esteemed brand values. The iconic symbol comprises three signs representing atoms, correlating to the three brand values. Yellow, an energetic colour, is associated with joy and youth, while black and brown, formal colours, suggest stability and professionalism. DNA3 is a medical supplies brand.
