SPEQ Brandmark: A Contemporary Fusion of Sports and Review Elements
The proposed brandmark stylises the brand name “SPEQ” in a clean, modern sans-serif typeface, projecting relevance and contemporary appeal. The letter “Q” integrates two visual cues: a speech bubble, representing reviews, and a tennis ball, symbolising sports. Combined, these elements express the brand’s mission of delivering clear and trustworthy sports equipment reviews. The brandmark uses blue for “SP” (sports) and grey for “EQ” (equipment), reinforcing the name’s meaning and balance.
