A Symbol to Celebrate and Commemorate
The Graduating Class of 2017 logo was designed for the Office of Advancement at Singapore Management University (SMU). This wordmark logo features the name stylised to form a celebratory image of graduates tossing their caps. It was used consistently across marketing collaterals and memorabilia for the Graduation Class Gift (GCG) 2017. The graduating cohort raises funds for a meaningful cause in this annual event. The logo served as a unifying mark, thematising the various marketing campaigns.