smu graduating class 2017 logo design office advancement fg

A Symbol to Celebrate and Commemorate

The Graduating Class of 2017 logo was designed for the Office of Advancement at Singapore Management University (SMU). This wordmark logo features the name stylised to form a celebratory image of graduates tossing their caps. It was used consistently across marketing collaterals and memorabilia for the Graduation Class Gift (GCG) 2017. The graduating cohort raises funds for a meaningful cause in this annual event. The logo served as a unifying mark, thematising the various marketing campaigns.

Client

Singapore Management University (SMU), Office of Advancement

Creative Agency

PIRR Creatives (PIRR)

Commissioned Branding Service(s)

  • Logo Design
  • Brand Guidelines Development

Logo Design Highlights

Brand Guidelines Development Highlights