Product Logo Design for Exposure

A Natural Sign

The product logo design is a wordmark with generous kerning to air elegance and express classiness. The choice of a sans serif typeface, exhibits modernity and sophistication. Beige is a colour that represents earthly nature and it sings of the unique selling point of the product.

THE BRAND STORY

There was a call for all things natural. The naturalist coloured the name with paint mixed from fine earth and gold dust. With a wooden ruler on hand, she made sure every letter was sufficiently spaced. The naturalist breathed into her creation. The name became a living name.