A Natural Sign
The Exposure product logo design is a wordmark with generous kerning to express elegance and classiness. The alphabet “O” is uniquely created to convey the notion of exposure – a part of the alphabet “O” protrudes, symbolising an open and inviting nature. The choice of a sans-serif typeface exhibits modernity and sophistication. Beige is a colour that represents earthly nature and sings of the product’s unique selling point.
