The dance is a poem of which each movement is a word. The series of posters were designed to portray these profound words. Every movement of the dancer is what weaves to form the entire DANCE. The visuals are styled in contemporary grunge with a tinge of abstractiveness just for the bold, hip modernist. A poster series makes a greater communication impact compared to a lone poster. Repetition is key to this communication strategy. In this context, having three posters that communicate the same visual message, have the ability to drive the proposition deeper into the audience. A poster is a communication medium with a localised reach and within its sphere of influence, they can create an ambience which favours the bottom line of a business.