Charting Connections: Maritime Singapore Connect’s Corporate Booklet
Maritime Singapore Connect engaged PIRR to design its corporate booklet, featuring a front cover showcasing the headline “Seeking a Better Way to Connect?” alongside a sketch-style illustration of a network connection symbol. With congruence in mind, the booklet’s four main sections adopt similar sketch-style illustrations and expertly crafted copywriting tailored to the unique target audiences: students, job seekers, maritime employers, and the general public. Predominantly clad in duo tones of blue, suggesting the ocean, and black, anchoring the colour palette, the booklet embodies the essence of Maritime Singapore Connect’s mission and appeal.
