No—the “Your Idea, Our Craft” package is meant to recreate your logo exactly from your provided sketch or low-res file. It isn’t designed for redesigning or filling in vague ideas; your sketch needs to clearly represent the concept you want us to refine into a polished, ready-to-use logo.

A Brand Discovery Form is a questionnaire used by PIRR to gather key information about a client’s business before starting a branding project. It helps ensure the design aligns with the brand’s goals, audience, and personality.

Yes, providing accurate and thoughtful responses to the questionnaire is essential as it forms the basis of the design brief. Each question is carefully crafted to gather specific information about your brand, preferences, and requirements. By providing detailed and honest answers, you ensure that the resulting logo design concepts accurately reflect your brand identity and meet your expectations. Please ensure that stakeholders, including your boss, review and approve your responses to the questionnaire, as the accuracy of the design brief is crucial for ensuring the success of the logo design process.

A rationale explains the thinking behind a logo design – why it looks the way it does, and how it reflects the brand. It connects creative decisions (like shape, colour, typography) to the brand’s strategy, values, and audience.

If none of the initial logo concepts meets your expectations, you can engage our Additional Logo Design Concept with Rationale service. Alternatively, you may select the existing concept with the highest potential and provide specific feedback on what aspects you like and dislike. This will help us tailor the design to suit your preferences and vision better.

You can only request revision for one logo design concept during each revision round. Alternatively, you may use one of the allotted revision rounds for each additional logo design concept you wish to amend.

If you’ve exhausted all the revision rounds but still wish to make further changes to the logo, you may opt to utilise our Additional Revision Round on Selected Concept service. This service allows for additional rounds of revisions beyond the initial allotment, ensuring that we can continue refining the logo until it fully meets your expectations.

A logo lockup refers to a specific arrangement or configuration of a logo’s elements, such as the logo mark or icon and the accompanying text (if applicable). It represents a predefined way the logo is presented, ensuring consistency and cohesion across various applications and platforms.

Pantone (PMS – Pantone Matching System) is a standardised colour matching system used in printing. Each Pantone colour is a pre-mixed ink with a unique code (e.g. Pantone 300 C), ensuring consistent results across different printers and materials. It’s ideal for logos with solid colours, packaging, and brand elements that require exact colour accuracy.

CMYK stands for Cyan, Magenta, Yellow, and Black – the four ink colours used in full-colour printing. These combine to produce a wide range of colours. CMYK colour mode is used for printing materials like brochures, business cards, and posters. It’s great for designs with photos, gradients, or detailed images, but exact colour matching can vary depending on the printer or paper.

RGB stands for Red, Green, and Blue, the light-based colours used for digital screens. RGB colour mode is best for anything displayed online – such as websites, social media, and digital ads. It produces vibrant colours on screen, but colours can look different when printed, so it’s not suitable for print use.

AI stands for Adobe Illustrator. It’s a vector format that keeps your logo fully editable and scalable without losing quality. This is your master design file and is usually only editable with Illustrator or compatible software.

EPS (Encapsulated PostScript) is also a vector format, widely used in the printing industry. It works across many design programs and keeps your logo scalable.

PNG (Portable Network Graphics) is a raster image format used for digital purposes. It supports transparent backgrounds, making it ideal for websites and presentations. It’s not suited for high-quality printing.

JPG (or JPEG) is a compressed raster format. It doesn’t support transparency and may lose some image quality due to compression.

We provide one size per file format (PNG and JPG). The logo’s longest side is set to 297mm (3,508px) at 300dpi, depending on whether it is a horizontal or vertical layout.

The Logo Quick Guide is a comprehensive 5-paged PDF document outlining essential guidelines for effectively utilising your logo. It includes details such as the:

• design rationale,
• approved logo lockups,
• approved colour variations and specifications, and
• maximum & minimum allowable logo sizes

This guide ensures consistent and proper usage of your logo, reinforcing a cohesive brand identity across various platforms and applications.

Typical timelines for completing a business logo design in Singapore can vary depending on project complexity, scope of work, and client feedback cycles. However, a rough estimate is usually between 1 to 2 weeks from initial concept development to final delivery.

We typically assign one to two dedicated logo designers in Singapore to each project.

The logo design cost in Singapore can vary depending on factors such as the design’s complexity, the designer’s or agency’s experience, and the project’s specific requirements. On average, professional logo design services in Singapore may range from S$300 to S$3,000 or more, depending on the scope and quality of the work. Researching and obtaining quotes from different designers or agencies is advisable to find one that fits your budget and meets your design needs.

No, our logo design prices are set and non-negotiable. They are determined based on the quality of our services and the value we provide to our clients.

Unfortunately, we cannot adjust our prices to match competitors. Our logo design price in Singapore is carefully set to reflect the quality of our services and the expertise of our designers. We remain dedicated to delivering exceptional results and ensuring our clients receive the best value for their investment.

The logo design prices do not include the Goods and Services Tax (GST). PIRR is not a GST-registered company. The prices are nett and are not subject to GST.

No, our logo design cost does not include a trademark check. We recommend consulting a trademark attorney or specialist independently for comprehensive trademark searches and legal advice.

Yes, you retain full ownership of your designed logo. PIRR may, however, feature the logo in our portfolio to showcase our work.