Branding is the betterment of relations between the company and its audience. Great relationships aren’t built in a day. Great relationships are built daily.
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BRANDING SERVICES AVAILABLE
Brand Audit & Research
Make a thorough examination of the brand’s current position in the market compared to its competitors and review of its effectiveness.
Brand Strategy Development
Establish a long-term plan for the development of a successful brand in order to achieve specific goals. Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Visual Identity System Development
Develop a set of visual devices that your company uses to communicate the brand, such as graphics, imageries, colour system, font system, logo and whatnot.
Internal Brand Workshop
Equip employees as brand stewards by conducting an internal workshop to communicate and educate them on the new brand strategy.
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PIRR Creatives | Branding | Singapore
TRAITS OF A TOP BRANDING COMPANY, AGENCY & BRAND CONSULTANT IN SINGAPORE
The best branding company is curious in many ways.
Curiosity makes a branding agency ask questions about your business. Hence, it enables them to understand your company. Curiosity causes a brand consultant to investigate the market and makes him keen on popular phenomena and trends. As a result, it provides him with the knowledge of your business and marketing environment. Curiosity makes branding companies interested in consumer’s behaviour. Therefore, it helps them understand consumer’s needs.
The top branding agency is problem orientated.
If your company does not have a problem to solve, you probably wouldn’t need a branding agency in Singapore. Good branding agencies love solving problems. They help you identify business pain points and provide various solutions for them. Brand consultants will never have the complete view of your company that you do. Because of this, the brand consulting firm will present a range of solutions and their pros and cons so you can easily evaluate and choose the best one for your situation.
The best brand consultant is people orientated.
Brand consultants love people and work with people. In the branding ecosystem, they collaborate with brand stewards. Brand stewards include the senior management of a company, brand managers, marketing managers, salespersons, customer support people and graphic designers. A brand consultant has to understand people so he can manage their perception and address their needs. In branding, they work in and through consumers. The top branding agencies know the motivation, life and behaviour.
The top branding companies have the ability to simplify.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak. We live in the age of information explosion, hence we face a massive amount of published information in the offline and online marketing environment. Unclear brand messages will create confusion and doubt in your business. The best branding companies declutter your business. They help you develop a strong brand proposition and brand statement for your company and communicate the necessary in the most effective way.
The best branding agencies are creative.
In Singapore, the marketing environment is competitive. Every business is seeking the attention of their audience. Only the best branding campaign and branding agency will win the gaze of their audience. If a marketing collateral can’t stop the audience in their tracks, how can it communicate the bottom line of the marketing campaign and seek a conversion? Poorly designed collaterals don’t have the ability to bring the audience down the marketing funnel. Creativity and good graphic design agencies are, therefore essential.
The top brand consultants are daring.
Starting and running a business involves risk because, without risk, nothing great can happen. For the same reason, a brand needs to take calculated risks and dare to venture to places where their business has never been before. The best brand consultants are bold and adventurous. They help the company break through the clutter and find relevance with the mysterious, and provocative truths of the consumer’s life. Empower branding agencies and your business. A brand consultant becomes daring when you dare.