Need Help With Your Wheels?
The branding campaign for Wheel Help consists of social media marketing and a name card design that directs traffic to the Facebook Page. The direct marketing line echoes the brand’s name, Wheel Help. The distorted typeface challenges readability and brings forth a sense of discomfort that correlates to what one may feel with their broken bicycle. The campaign is topped with a uniquely designed QR code that is worth lifting your fingers for the scan. The QR code steers traffic to the Facebook Page, the main communication platform for Wheel Help.