Content is King. Distribution is Queen.
The corporate web design for Rosalie upholds a strong marketing standpoint that content is vital. A blog page thus forms the homepage for Rosalie’s website. The goal for Rosalie was to reach out to its audience in Singapore, providing them with rich manicure and pedicure information. If your content is worth sharing, your audience would share them. Distribution can happen without deliberate efforts for information dissemination. The bottomline? Rosalie is seen as the subject matter expert or authority in manicure and pedicure. The impact? It grows a close community on manicure/pedicure. It incites desires for manicure and pedicure. It favours the business! The website puts on a ‘rose’ theme which complements the brand name ‘Rosalie.’