Shop Fitness
A total of five website banners were designed to publicise the range of USA-Pro sports equipment and apparel which was retailed at the online store of Fitness And Training (F.A.T.). The advertising campaign flaunted USA-Pro, which was one of the more established sports brand F.A.T. was offering. The tagline ‘SHOP FITNESS’ coincided with the marketing proposition that was predominant on F.A.T’s online retail. Besides having established a relationship with the marketing theme on F.A.T’s website, this tagline was a call to action. The web banners are styled in a clean and modern manner, targeted at professional women. The colour scheme exhibited modernism with a tint of pink for a feminine touch. The banners were advertised on Google Display Network and Facebook Ad, with their target audience being consumers in Singapore.
