Always On Sale.
A series of web banners were designed and promulgated on the Google Display Network for Fitness And Training (F.A.T.). This is a second wave online publicity campaign to direct prospects to the online sports shop. The campaign tagline ‘Always On Sale.’ is a super-exaggerated copy that seeks to promote the on-going sale on F.A.T’s website and also to instil a single-minded proposition that F.AT’s prices are always competitive and its as good as they are always on sale prices. ‘SHOP NOW!’ was a call for action which correlated to the marketing theme on F.A.T’s website. The banners are clad in an advant-garde design that is highly trendy and elegant which appealed to those who are vogue and up to date.
