A Brand’s Recipe
A visual identity was created for cook., a culinary school focused on teaching western and Chinese cuisines. As much as a new learner would need directions to cook, a new brand needed its own recipe. The recipe would define brand ingredients (e.g. corporate font and colours) and provide instructions (e.g. brandmark guidelines) to cook up a storm. The corporate marketing kit consists of a business card, paper bag and note book, which are visually styled to portray the brand identity.
