Creative Branding Services for Breathya
A myriad of creative branding services were provided to Breathya, including brand naming, logo design, brand guidelines development, and name card and brochure design. The brand name was conceived using a portmanteau approach, merging “Breathe” and “yah.” The Breathya logo is a combination mark featuring an iconic symbol and the brand name. The unique symbol represents air, a formless matter, aligning with the business’s service of providing respiratory therapy through altering air conditions. Quality air is the essential element inhaled by consumers during treatment. The symbol resembles the letter’ B,’ correlating strongly with the brand name. The brand name ‘Breathya’ is styled in a handwritten typeface, making it approachable and personal. The logo is predominantly in blue hues to represent water and air. The name cards and brochures were designed using the brand colours, ensuring a distinct and cohesive brand identity.
