A Mechanic’s Device
The WheelHelp startup logo design is a combination mark, uniquely integrating a bicycle chain and a wrench. The bicycle chain symbolises the biking industry, while the wrench represents repair services. This creative fusion, with the wrench bridging a broken bicycle chain, conveys WheelHelp’s core service—repairing and maintaining bicycles. The logo uses cool teal and hues of black, embodying simplicity and a youthful persona, aligning with WheelHelp’s brand identity.