brand logo design bicycle repair wheelhelp

A Mechanic’s Device

The WheelHelp startup logo design is a combination mark. The iconic symbol is uniquely formed by the intelligent marriage of two elements: a bicycle chain (connotation of the bike trade) and a wrench (symbolising repair services). The representation of a wrench bridging a broken bicycle chain, puts forward the kind of service one may get from the WheelHelp – to repair and maintain bicycles! The colours used are cool teal with hues of black. The designed logo is simple and has a young persona.


The broken chain was of trouble. Out of his ginormous toolbox, the mechanic whipped out the smallest wrench possible and meticulously, fitted it on the chain. All was well again and trouble was no more. The wheels moved just like they were before.


  • Logo Design