startup brandmark design vertykl

Upright Values

The Vertykl startup brandmark design is a combination logo. The iconic symbol comprises five vertical lines which echo the brand name, ‘Vertykl.’ These lines represent the five core values of Vertykl (namely Passion, Integrity, Innovation, Customer-Focus and People-Centric), escalating in an upward, upright direction. The vertical lines, intelligently form the alphabet ‘V’ which makes the symbol a stronger signifier to the brand name. Dark blue and cool grey are used in the logo to suggest professionalism and instil reliability.


Much likeness; too much resemblance. I seek only uniqueness. My values set me apart from the ordinary; I live by my values. I am Vertykl.


  • Logo Design