An Excitable Leap for Sports Fashion
A logo was designed for a sports fashion label, ‘Leap.’ The Leap logo is a wordmark which is commonly used on magazines or even online magazines to represent the brand name. Wordmarks are preferred in lifestyle and fashion trades for readability reasons and its ability to integrate with ever-changing lifestyle trend and fashion movements. The simpler a wordmark is, the less easy for it to become dated. The logo literally makes its jump when tilted deliberately at an angle. Black is an impartial colour. It does not take sides and blends well with all colours.