Need Help With Your Wheels?
The branding campaign for Wheel Help encompasses social media marketing and a name card design to drive traffic to the Facebook Page. The slogan, “Need Help With Your Wheels?” aligns with the brand’s name, Wheel Help, creating an immediate connection. The campaign uses a distorted typeface that intentionally challenges readability, evoking the discomfort one might experience with a broken bicycle. This visual cue serves to empathise with the audience’s predicament. Enhancing engagement, a uniquely designed QR code is featured on the name card, encouraging scans and guiding users to the Facebook Page, the primary communication platform for Wheel Help.