SOAring With Us
A series of campaign collaterals, comprising a poster, EDM and T-shirt was designed for SMU School of Accountancy Run 2017. The campaign headline “SOAring With Us” was used to correlate and highlight the abbreviation of “School of Accountancy”. Maroon Brand colours were consistently used to strengthen its visual identity. An “SOA” green running track was created to relate to the running environment of the school campus. An exciting scene of the run and carnival was also illustrated to entice participation.
