Small Business Brandmark Design for Dots & Data

Making the Connections

The proposed logo is a combination mark which comprise an iconic symbol and the brand name ‘Dots & Data.’ The unique symbol is an alphabet ‘D’, the initials to the brand name. The symbol is connected by violet links on the grid of dots. It connotes of the company’s ability to creatively connect and bridge any customer’s requirements and needs to create aesthetically pleasing and functional websites. Violet suggests wisdom and imagination. Grey represents trustworthiness and stability. The logo has great capacity for expansion should the need arise. Child brands can easily be derived from this parent logo.

THE BRAND STORY

A dot, like a point, is invisible. The line that connects the dots, makes them perceivable. Another dot, another line. Another piece of paper filled with dots and line.