Making the Connections
The proposed logo for Dots & Data is a combination mark comprising an iconic symbol and the brand name. The abstract “D” symbol represents the brand’s initials. Violet links connecting a grid of dots form the symbol, symbolising the company’s expertise in bridging customer needs with creative and functional web solutions. Violet denotes wisdom and imagination, while grey reflects trustworthiness and stability. This logo design allows for flexible expansion, enabling easy derivation of child brands from the parent logo.