singapore r&d roadmap 2030 maritime transformation publicity campaign smi mpa

Maritime Transformation

A publicity campaign was developed for Singapore Maritime Institute (SMI) and Maritime and Port Authority of Singapore (MPA) to generate public awareness and educate the maritime audience on the Singapore R&D Roadmap 2030. The Roadmap was launched at the Singapore Maritime Week 2019. It identities opportunity areas to deepen and build new capabilities, to sharpen and sustain Maritime Singapore’s long-term competitiveness. A campaign identity, comprising a key visual, headline graphic and colour palette was created to provide consistency and visual branding for the campaign.


  • Campaign Conceptualisation
  • Publication Design
  • Flipbook Design
  • Presentation Slides Design