A Vibrant Creature
The service brandmark design for Carmeleon Connections is a combination mark comprising an iconic symbol and the brand name. The iconic symbol is an abstract representation of a chameleon, using colourful strokes to suggest the creature’s ability to camouflage. The abstract chameleon is curved and poised to form the alphabet “C,” the initial of the brand name. Due to the detailed illustration of the chameleon, the logo design is considered an illustrative brandmark.
