Making a Difference
A series of responsive logos were designed for M.A.D (Making a Difference), a group of financial companies. The master logo is a combination mark which comprises the symbol, brand name “M.A.D” and the slogan “Making a Difference”. The symbol at first glance, succinctly suggests of the letter “M”, the first initial of the brand name. A closer observation reveals the letters “A” and “D” which completes the entire brand name. The clever use of geometric shapes and sans-serif typeface makes the logo modern, timeless and relatable to the target audience (Millennials and Gen Z). The subtle symbol conveys the positive brand vibes of being intelligent, tasteful and luxurious.