Innovative Identity for PSA Marine’s NexGen
PSA Marine commissioned PIRR to design a logo for NexGen, a platform promoting innovation within the company. The NexGen logo is a wordmark featuring the brand name in a stylised, modern font, creating a clear and easily recognisable identity. Clad in a vibrant rudimentary colour palette, it conveys a sense of innovativeness and fun, perfectly aligning with the initiative’s forward-thinking spirit.
