Crafting the Merlion Logo: Symbolism and Subtlety
The Merlion logo is a symbolic emblem featuring elements enveloped by a firm square representing a body of water, reflecting the brand’s products, such as water purification and school water coolers. The design subtly suggests the letter “M” for “Merlion” while hinting at the mythical creature, teasing the audience with the merlion’s submerged upper torso. The brand name and slogan are presented in a youthful sans-serif typeface, embodying modernity and relevance. At the same time, the deep blue colour adds a sombre tone to the logo.
