A Mark with an Attitude
The product brand design for Rabbit Snowboard features a combination mark that includes an iconic rabbit symbol and the brand name “Rabbit Snowboard.” The unique symbol is creatively formed by merging simple shapes, with the rabbit’s tail ingeniously created from the negative space of the letter “b,” tying it to the font style of the brand name. The logo embraces a modern and minimalist aesthetic by using fonts and shapes. The choice of violet for the rabbit adds an unexpected, playful touch, exuding a cheeky attitude.