A Mark with an Attitude
The product brand design for Rabbit Snowboard is a combination mark which comprise an iconic rabbit symbol and the brand name ‘Rabbit Snowboard.’ The unique symbol is formed by the marriage of simple shapes and the rabbit’s tail is formed by the negative space of the letter ‘b.’ The rabbit’s tail bring relevance to the font type of the brand name. The logo is set in a modern-simple style through the effective use of fonts and shapes. ‘Why on earth would a rabbit be violet?’, one would ask. It is an attitude, an act of cheekiness!
