product brand design snowboard rabbit

A Mark with an Attitude

The product brand design for Rabbit Snowboard is a combination mark which comprise an iconic rabbit symbol and the brand name ‘Rabbit Snowboard.’ The unique symbol is formed by the marriage of simple shapes and the rabbit’s tail is formed by the negative space of the letter ‘b.’ The rabbit’s tail bring relevance to the font type of the brand name. The logo is set in a modern-simple style through the effective use of fonts and shapes. ‘Why on earth would a rabbit be violet?’, one would ask. It is an attitude, an act of cheekiness!


The rabbit sat there in an unwelcoming pose. It probably did not want anyone to bother it. The back is all you can see of it. An attitude is what you can make out of it!


  • Logo Design