The Skate Park Series
The marketing collaterals, consisting of a poster and flyer design, bear the same visual to promote consistency and enhance the campaign’s synergy. Skateboarding is definitely not for a namby-pamby. It is an extreme sports where athletes learn through their tumbles. You fall, and you break something. You gather confidence, pick yourself up and put the wreckage behind. The design exudes an air of modern-grunge, complemented by simple geometric shapes that stage the sophisticated skate grounds. A poster is a communication medium with a localised reach. The flyers extend the campaign’s reach, conveying the same message in its intimate way.