Leave Your Mark. Take With You The Good Times.
A series of posters were designed for Singapore Management University (SMU), Office of Advancement. The posters were created to publicise and promote the Graduation Class Gift (GCG), an annual event that brings together the graduating cohort to raise funds for a meaningful cause. GCG17 allows the students to contribute in many different ways. They can choose to ‘Leave Your Mark’ in selected Seminar Rooms through a fun naming activity, or ‘Take With You The Good Times’ at The SMU Shop as they enter the next phase of their lives! A set of creative visuals were uniquely created to strengthen the marketing slogans and appeal to the target audience.