A series of five website banners were designed for display on Google Display Network. ‘SHOP SOCCER’ was a tagline, in step with the marketing proposition evident on Fitness And Training’s website. This tagline was a call to action, purposed to seek a favourable response from the audience. The web banners gained persuasion power by leveraging on an established sports brand, Sondico. They were targeted at soccer enthusiasts and infused with graphical elements that paint an empowerment scene to the audience. The visuals were digitally manipulated to arrive at a high contrast and high density effect. The colour palette expressed dignity and sophistication.