Maritime. Go Further, Dream Bigger.
A series of six Google Display Network Ad banners were designed for the Singapore Maritime Foundation. The digital marketing campaign aimed to drive traffic to their online portal, Maritime Singapore Connect. The Maritime Singapore Connect (MSC) Office is a national initiative, supported by the Maritime and Port Authority of Singapore, to profile the maritime industry and connect students and jobseekers with the multiple pathways into the industry. The marketing slogan “Maritime. Go Further, Dream Bigger.” is aspirational and satisfies the self-actualisation needs of the audience. The Call-To-Action (CTA), “Explore the Opportunities”, implores the audience to click on the Ad. The CTA button is clad in provocative red to stir a positive response from the audience.